Hot Line:
Marketing Executive
Are you ready to dive into the captivating realm of marketing? As a Marketing Executive, you hold the keys to unlocking the potential of products, services, and brands. Your role transcends traditional boundaries, merging creativity and strategy to create impactful campaigns that resonate with audiences far and wide.
Job Responsibilities
- To execute/implement digital marketing campaigns (i.e. Facebook Ads, Google Ads, e-mail, blog, etc.)
- Acts as the front liner for the company’s social media presence across all social platforms.
- Utilise emotional triggers and sales-driven writing skills to produce copy that will be used for ads, creatives, emails, landing pages, and other collateral.
- Optimize content for the website and social networking channels such as Facebook, Instagram, TikTok, LinkedIn, etc.
- Manage the budget and performance of all digital marketing campaigns.
- Assist to implement strategies to drive brand awareness and lead generation.
- Work with the Sales Team to keep track of and optimize the sales funnel.
- Assist with the creation and improvement of the copy, content, and conversion of website and campaign ads.
- Brainstorm unconventional strategies to drive business growth.
- Management of online demand generation tools and campaigns.
- Use of marketing automation tools.
Skills & Qualifications
- Degree or Diploma in Communication, Business, Digital, Marketing or Advertising with at least 1 year of working experience in Digital Marketing related field.
- Experience with B2B social media, Google Adwords and email campaigns and SEO/SEM.
- Modern marketing mindset.
- Excellent understanding of digital marketing concepts and best practices.
- Multi-lingual, knowledge in retail, F&B and/or ecommerce, knowledge of web analytics tools, skills and experience in creative content writing (added advantage).
- Analytical mindset and critical thinking.
- Excellent communication and interpersonal skills.
- Quality standard work, self-motivated, physical vitality, collaborative and teamwork skills, problem solving and adaptability.
